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Channel 4 orders doc on pizza chain “Domino’s”

UK pubcaster Channel 4 is to go behind the scenes of popular pizza chain Domino's in a one-hour ob-doc produced by Alaska TV. (Pictured: Domino's)
December 4, 2014

UK pubcaster Channel 4 is to go behind the scenes of popular pizza chain Domino’s in a one-hour ob-doc produced by Alaska TV.

Tentatively titled Domino’s (pictured), the documentary will delve into both the head offices and local branches across the UK, where audiences will be introduced to staff as well as customers who frequent the pizza parlor.

Also featured on the series is the “Pizzacam,” which will track pizzas as they emerge from the oven and are delivered into people’s homes and offices.

Domino’s is the first Channel 4 commission for London-based indie Alaska TV, known for series such as No County for Old Men from History Channel UK and Show Me Your Wardrobe for Sky Living.

“With exclusive access to over 850 shops and a 24,500-strong workforce, Domino’s promises to tell a compelling story about an extraordinarily diverse range of pizza entrepreneurs and customers across our nation,” said Channel 4 commissioning editor for formats Dominic Bird - who ordered the program – in a statement.

Ian LaMarra, creative director at Alaska TV, added: “Domino’s is a fascinating company full of great characters and following the pizzas means getting a slice of life from Britain’s homes, workplaces, even trains.”

  • CLARIFICATION: An earlier version of this story erroneously stated that the commission was for a series. The program is, in fact, an hour-long single documentary.
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