In a bid to bolster its international distribution division, Scripps Networks Interactive has named former A+E Networks sales exec Jo Lovell (pictured) as its director of international program licensing and distribution for EMEA.
Scripps Networks International launched an in-house global sales and distribution arm in September, headed by VP of international program licensing and distribution Hud Woodle, whom Lovell will now report to.
In her new role, the exec – who will be based in London – will manage relationships with key clients throughout the EMEA region while maximizing the Scripps Networks’ lifestyle catalog. She will also aim to secure business opportunities throughout the region, implement sales strategies and optimize revenues across program licensing deals.
Prior to joining Scripps Networks, Lovell served as senior director of content sales for EMEA at A+E Networks, where she oversaw program licensing for the channels A&E Network, History, Lifetime, Bio and Crime & Investigation Network. Previously, she held senior sales executive positions at Carsey-Werner Distribution and FremantleMedia International Distribution.
“As our international program licensing business continues to grow, it is imperative that we establish a strong global sales force,” said Woodle in a statement. “Jo’s extensive experience in TV distribution, particularly in territories across EMEA, along with her vast industry knowledge and keen ability to develop and cultivate client relationships, makes her a valuable addition to the team.”