BBC Worldwide exec Amanda Hill (pictured) is moving to A+E Networks to work as chief creative officer of the company’s international operations.
She will head up marketing, communication and programming teams across A+E’s global channel portfolio, which includes A&E, Lifetime and History. The position covers brand strategy, consumer and B2B marketing, on-air creative, research for channel growth, program sales and digital business.
Additionally, she will oversee development of original programming, corproductions and management of content sourced from the U.S. networks. She will report to EVP of international Sean Cohan.
Hill joined BBC Worldwide in 2003 and became its chief brands officer in 2012. Since then, she concentrated on developing and leading its brand strategy for its global businesses and formats. She also headed up the global launches for content streams BBC First, BBC Earth and BBC Brit. Her portfolio of 14 BBC brands included Dancing With the Stars, Top Gear and Doctor Who.
Prior to that, she created the factual entertainment brand BBC Earth and theatrical arm BBC Earth Films.