Sky Vision has formed a distribution partnership with Irish commercial broadcaster TV3, which will see the distributor represent at least 200 hours of TV3 programming.
The deal - which also promises the addition of 150 hours of new TV3 programming between now and 2017 – is part of the broadcaster’s strategic commitment to “home-produced programming.”
Meanwhile, for Sky Vision, the deal is the latest in a string of partnerships. The distributor in January inked a first-look deal with London-based indie Hungry Bear Media, and also acquired a minority stake in LA- and London-based prodco Znak&Jones in September and penned a development and distribution deal with Chalkboard TV in November.
Sky Vision takes over from international distributor DRG, which previously represented TV3, effective immediately.
“Sky is a major influential player in the industry so I’ve no doubt this partnership will pave the way for lucrative opportunities in new territories,” said Jeff Ford, group director of content at TV3, in a statement.
Barnaby Shingleton, director of entertainment and factual at Sky Vision, added: “Our ambition from day one has been to build and operate a business of quality programming and scale, representing the best producers in the business – both those that supply Sky channels and third-party companies. TV3 is renowned in the industry for its quality-led approach to generating exciting and commercially relevant content.”