RTL Group-owned FremantleMedia has formed a joint venture with Shanghai Media Group’s (SMG) BesTV and China Media Capital (CMC) that will see the creation of entertainment formats for the Chinese market.
Under the terms of the deal – which was overseen by a team with FremantleMedia Asia Pacific – content is to reach viewers through the Dragon TV and BesTV platforms, with proprietary Chinese content reaching international markets through FremantleMedia’s global distribution network.
Based in Shanghai, the format development team will consist of international experts and local producers and will also rely on FremantleMedia’s creative team in order to develop original entertainment IP. Outside of mainland China, FremantleMedia International will distribute newly created IP.
“The Chinese television market is rapidly becoming one of the most important in the world,” said Cecile Frot-Coutaz (pictured), global CEO of FremantleMedia, in a statement. “This new relationship with BesTV, SMG and CMC allows FremantleMedia to build on its existing presence in China and strengthen our ties in this territory.”
Madame Wang Jianjun, president of SMG, added: “As format and idea development is a key part in content production, the joint venture will undoubtedly bring the best resources from all the companies together and gives a strong boost to BesTV. The collaboration will give SMG the wonderful opportunity to learn how to create good ideas and how to grow these ideas into formats and productions. It will greatly enhance SMG’s production capacity and help SMG make phenomenal variety shows in the future.”