All3Media Int’l sends “Undercover Boss” to Brazil

UK-based distributor All3Media International has licensed factual entertainment series Undercover Boss (pictured) to Brazilian broadcaster Globo, marking the format's first Latin American adaptation.
September 11, 2015

UK-based distributor All3Media International has licensed factual entertainment series Undercover Boss (pictured) to Brazilian broadcaster Globo, which will produce a localized adaptation.

The 8 x 15-minute series follows high-level corporate execs covertly infiltrating low-level jobs within their own companies to gauge  how their businesses are operating under them. It will launch on September 13 in Brazil under the local title Chefe Secreto.

Undercover Boss has already proven to be a hit around the world, and we’re confident that Globo’s Chefe Secreto will be the first of many new adaptations in the region,” said Facundo Bailez, senior formats sales exec at All3Media International, in a statement.

The commission, which was brokered by Bailez, marks the first localized version of the format in Latin America. The series is also under development in Chile, with further territories in the region to follow.

Elsewhere, a slate of international re-commissions are on tap for the series, including a renewal for the U.S. adaptation, now entering its seventh season on CBS; Spain’s La Sexta, which is debuting season three; Channel M6 in France, which is readying season four; and Rai2 in Italy, which is launching season three.

The format will also travel into Eastern Europe for the first time, with localized versions soon to premiere across Poland and Bulgaria.

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Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.