NBC orders app-based game show “QuizUp”

U.S. broadcaster NBC has ordered game show QuizUp from Los Angeles-based Apploff Entertainment and game developer Plain Vanilla Corp.
October 1, 2015

U.S. broadcaster NBC has ordered game show format QuizUp from Los Angeles-based Apploff Entertainment and game developer Plain Vanilla Corp.

The 10-episode program will see in-studio contestants battle viewers from around the country on their mobile phones through trivia-based questions for the chance to earn a life-changing fortune.

Should the in-studio contestant win eight trivia rounds against eight varying challengers playing remotely, the in-studio contestant can win up to US$1 million. However, if any of the at-home players win their battle, they’ll win the money allocated to that round. Qualification to play from home will happen through the QuizUp game app.

The trivia app, upon which the series is based, currently has more than 75 million users worldwide.

Jeff Apploff and Wes Kauble created the series, which is exec produced by Apploff.

“QuizUp has tapped into the universal passion for trivia with a first-in-class app and this television show is a natural extension. We’re creating an organic multi-platform business that appeals to a global audience and entertains in any language,” said Paul Telegdy, president of alternative and late night programming for NBC Entertainment, in a statement.

The format will be unveiled by NBCUniversal International Formats at next week’s MIPCOM market in Cannes.

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.