NBC orders app-based game show “QuizUp”

U.S. broadcaster NBC has ordered game show QuizUp from Los Angeles-based Apploff Entertainment and game developer Plain Vanilla Corp.
October 1, 2015

U.S. broadcaster NBC has ordered game show format QuizUp from Los Angeles-based Apploff Entertainment and game developer Plain Vanilla Corp.

The 10-episode program will see in-studio contestants battle viewers from around the country on their mobile phones through trivia-based questions for the chance to earn a life-changing fortune.

Should the in-studio contestant win eight trivia rounds against eight varying challengers playing remotely, the in-studio contestant can win up to US$1 million. However, if any of the at-home players win their battle, they’ll win the money allocated to that round. Qualification to play from home will happen through the QuizUp game app.

The trivia app, upon which the series is based, currently has more than 75 million users worldwide.

Jeff Apploff and Wes Kauble created the series, which is exec produced by Apploff.

“QuizUp has tapped into the universal passion for trivia with a first-in-class app and this television show is a natural extension. We’re creating an organic multi-platform business that appeals to a global audience and entertains in any language,” said Paul Telegdy, president of alternative and late night programming for NBC Entertainment, in a statement.

The format will be unveiled by NBCUniversal International Formats at next week’s MIPCOM market in Cannes.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.