People/Biz

Discovery hires DirecTV’s Karen Leever as digital head

Discovery Communications has hired DirecTV exec Karen Leever to replace Sean Atkins as executive VP and general manager for digital media.
October 16, 2015

Discovery Communications has hired DirecTV exec Karen Leever as executive VP and general manager for digital media.

She replaces Sean Atkins, who left the company earlier this month to become president at MTV.

Leever will head up Discovery’s digital brands and business in the U.S., which includes Discovery Digital Networks and the newly launched virtual-reality platform, Discovery VR. She will also lead strategy, design and development for Discovery’s apps and websites.

She will be based in New York and report to chief commercial officer Paul Guyardo, another former DirecTV exec. He joined Discovery in September.

Leever is formerly the senior VP of digital and direct sales for satellite TV provider DirecTV. She spent 10 years with the company where she drove subscriptions, digital product strategy and crosss-platform digital efforts.

Prior to that, she worked at Kmart as VP of e-commerce and marketing and, before that, spent a decade in electronic TV retail at HSN and QVC.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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