People/Biz

Discovery hires DirecTV’s Karen Leever as digital head

Discovery Communications has hired DirecTV exec Karen Leever to replace Sean Atkins as executive VP and general manager for digital media.
October 16, 2015

Discovery Communications has hired DirecTV exec Karen Leever as executive VP and general manager for digital media.

She replaces Sean Atkins, who left the company earlier this month to become president at MTV.

Leever will head up Discovery’s digital brands and business in the U.S., which includes Discovery Digital Networks and the newly launched virtual-reality platform, Discovery VR. She will also lead strategy, design and development for Discovery’s apps and websites.

She will be based in New York and report to chief commercial officer Paul Guyardo, another former DirecTV exec. He joined Discovery in September.

Leever is formerly the senior VP of digital and direct sales for satellite TV provider DirecTV. She spent 10 years with the company where she drove subscriptions, digital product strategy and crosss-platform digital efforts.

Prior to that, she worked at Kmart as VP of e-commerce and marketing and, before that, spent a decade in electronic TV retail at HSN and QVC.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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