Shanghai-headquartered format producer-distributor IPCN and UK indie STV Productions are teaming up for a Celebrity Antiques Road Trip-inspired format for the Chinese market.
Titled Journey to the Precious, the format is to highlight “the Chinese art of haggling,” in which parties look to arrive at a mutually beneficial price for an item. The series follows Chinese celebrities as they travel around the UK to test their haggling and antique-appraisal skills.
The format will be shot in London by IPCN’s Shanghai-based production team along with STV producers.
STV’s Antiques Road Trip has run for 12 series on BBC1, while spin-off Celebrity Antiques Road Trip has been produced for more than five seasons for BBC2. The company’s other credits include Catchphrase (ITV), Saf
IPCN produces versions of global TV formats for Chinese broadcasters. The company’s portfolio includes The Secret Millionaire, Supernanny and Ch