Lionsgate has acquired distribution rights to the movie Natural Born Pranksters, which stars a number of top YouTubers and is produced by the MCN Collective Digital Studio (CDS).
The unscripted comedy will arrive in theaters and on-demand in early 2016 (no date has been set yet). It stars prankster YouTubers VitalyzdTV (8.7 million subscribers), Roman Atwood (4.2 million subscribers) and Dennis Roady (more than one million subscribers). Atwood also serves as the film’s director. The three creators (pictured) boast more than three billion views between their channels.
The film has been in development since 2014. To promote the film, VitalyzdTV, real name Vitaly Zdorovetskiy, rushed the field of the 2014 Men’s World Cup Finals with the words “Natural Born Pranksters” written across his chest (clip below).
On top of the trio of YouTubers leading the film, influencers including Jenna Marbles and Furious Pete will also make appearances.
Lionsgate is no stranger to taking on projects from digital stars. The company is currently developing an untitled film starring Australian YouTube comics The Janoskians, the upcoming Hulu series RocketJump: The Show starring Fredie Wong and the recently announced Dirty Thirty starring Grace Helbig, Mamrie Hart and Hannah Hart.