Digital

Scripps Networks Interactive launches Apple TV apps

Scripps Networks Interactive has spent much of 2015 pushing its content to various mobile devices, but this is the first time it has launched on a connected device.
December 21, 2015

Scripps Networks Interactive has launched apps for its HGTV, Food Network and Travel Channel brands on Apple TV.

Through the apps, users will have access to on-demand content, which includes a large back catalog of programming as well as an option for watching shows currently airing on linear networks.

For the latter option, users will need to authenticate their pay-TV provider credentials.

Henry Ahn, president of content distribution and marketing for Scripps, said this initiative is part of Scripps’ TV Everywhere strategy to reach more viewers in more places. “We want to…deliver content across the broadest possible range on our platforms.”

Earlier this year, Scripps began simultaneous live streaming of its HGTV, Food Network, Travel Channel, DIY Network and Cooking Channel brands through their live websites, as well as on mobile devices.

(From StreamDaily)

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

Menu

Search