General Purpose appoints development VP

Anna Wasylenki will be responsible for overseeing the development of the Toronto-headquartered prodco's slate of lifestyle and factual programming.
January 29, 2016

Toronto-headquartered prodco General Purpose Entertainment has named Anna Wasylenki (pictured) as its new VP of development, overseeing lifestyle and factual.

Prior to joining General Purpose Entertainment, Wasylenki had spent 10 years working as a writer and creative producer on a number of Canadian factual and doc programs.

She was a casting and field director for three seasons of The Amazing Race Canada, a casting and story producer on Blood Sweat and Tools and the first two seasons of Intervention Canada.

General Purpose Entertainment’s catalog to date has focused on shows in the reno and food genres with programming such as The Heat with Mark McEwan and Holmes on Homes.

More recently, the prodco has delved into prank- and kids-focused programming, with programs including Extreme Babysitting and Undercover High. 

(From Playback)


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Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.