TV

Bravo, Mashable coproducing short-form digital series

The U.S. cable network and website have inked a deal to jointly develop and produce four online series that will start rolling out in late spring. (Pictured: Real Thoughts with Real Housewives)
March 15, 2016

Bravo and website Mashable will produce four short-form original series that will premiere digitally this year.

The U.S. cable net and Mashable Studios, which produces and distributes digital video, will jointly develop the programs. The companies did not specify details but said the series will emphasize “new formats and new platforms.”

The first series will be released in late spring.

The deal follows a recent short-form digital video collaboration between Bravo and Mashable Studios around The Real Housewives franchise.

Real Thoughts with Real Housewives aired online late last year and featured Housewives stars Kenya Moore, Lisa Rinna and Kyle Richards sharing their thoughts about life. It was distributed across¬†Mashable.com, Facebook, YouTube and Bravo’s digital platforms.

“We formed Mashable Studios last year because we saw a tremendous opportunity to harness our expertise in digital video and apply it to creating original series that could live across a variety of platforms, and this partnership truly exemplifies that vision,” said Mashable’s chief strategy officer Adam Ostrow in a statement.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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