Sky promotes Stephen van Rooyen

The UK pay-TV broadcaster has elevated chief marketing, sales and digital officer Stephen van Rooyen (pictured) to CEO of the firm's operations in the UK and Ireland, realscreen has confirmed.
March 24, 2016

UK pay-TV broadcaster Sky has elevated chief marketing, sales and digital officer Stephen van Rooyen (pictured) to CEO of the firm’s operations in the UK and Ireland.

In the new post, van Rooyen will oversee Sky’s consumer and business divisions across the UK and Ireland, a company spokesperson has confirmed to realscreen.

Van Rooyen will also continue in his duties as chief marketing and digital officer, where he is responsible for marketing and customer acquisition, as well as retention across the European satcaster’s range of entertainment and communications products.

Van Rooyen joined Sky in 2006 as director of product management, before rising through the ranks to serve as joint deputy MD of Sky’s customer group. Prior to this, the exec held the title of director of strategy at Virgin Media, and has also worked at News International and Accenture in both Australia and the UK.

The appointment comes as part of an internal reshuffling at Sky, which has seen James Murdoch replace former chairman and director Nicolas Ferguson, who stepped down earlier this year.

Sky most recently acquired a minority stake in UK indie Sugar Films.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.