Sky promotes Stephen van Rooyen

The UK pay-TV broadcaster has elevated chief marketing, sales and digital officer Stephen van Rooyen (pictured) to CEO of the firm's operations in the UK and Ireland, realscreen has confirmed.
March 24, 2016

UK pay-TV broadcaster Sky has elevated chief marketing, sales and digital officer Stephen van Rooyen (pictured) to CEO of the firm’s operations in the UK and Ireland.

In the new post, van Rooyen will oversee Sky’s consumer and business divisions across the UK and Ireland, a company spokesperson has confirmed to realscreen.

Van Rooyen will also continue in his duties as chief marketing and digital officer, where he is responsible for marketing and customer acquisition, as well as retention across the European satcaster’s range of entertainment and communications products.

Van Rooyen joined Sky in 2006 as director of product management, before rising through the ranks to serve as joint deputy MD of Sky’s customer group. Prior to this, the exec held the title of director of strategy at Virgin Media, and has also worked at News International and Accenture in both Australia and the UK.

The appointment comes as part of an internal reshuffling at Sky, which has seen James Murdoch replace former chairman and director Nicolas Ferguson, who stepped down earlier this year.

Sky most recently acquired a minority stake in UK indie Sugar Films.

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.