UK pay-TV broadcaster Sky has elevated chief marketing, sales and digital officer Stephen van Rooyen (pictured) to CEO of the firm’s operations in the UK and Ireland.
In the new post, van Rooyen will oversee Sky’s consumer and business divisions across the UK and Ireland, a company spokesperson has confirmed to realscreen.
Van Rooyen will also continue in his duties as chief marketing and digital officer, where he is responsible for marketing and customer acquisition, as well as retention across the European satcaster’s range of entertainment and communications products.
Van Rooyen joined Sky in 2006 as director of product management, before rising through the ranks to serve as joint deputy MD of Sky’s customer group. Prior to this, the exec held the title of director of strategy at Virgin Media, and has also worked at News International and Accenture in both Australia and the UK.
Sky most recently acquired a minority stake in UK indie Sugar Films.