Television veteran Justin Bodle (pictured, left) and Thinking Violets founder Remy Blumenfeld (right) have launched The Hot House, a new creative incubator enabling UK creators to upstart their own studios.
The venture – which has been injected with £3 million (US$4.34 million) – is to differentiate itself from the standard backing model in the independent sector by focusing on creatively-based funding to provide a “genuine creative platform.” It is also not aligned with a super-indie, broadcaster, private equity fund or distribution group.
The new model will supply content creators with the infrastructure, support and guidance they need to succeed alongside Blumenfeld, Bodle and former ITV Studios production manager Jo Juson (center), who has joined the incubator as head of production.
The initiative will offer 10 creative teams the opportunity to launch their own labels that will operate from within The Hot House’s London-based offices. The firm will look to provide partnerships with established producers seeking creative freedom as well as development heads and executive producers ready to launch their own independent firms.
The Hot House is backed by Bodle’s recently launched media investment group Purecom Entertainment International.
Operating as an active management group, Purecom will invest in a raft of media companies that deliver top industry talent. The management group is currently in talks with leading indies, industry creatives and advertising agencies to strengthen its portfolio.
Purecom will announce a series of acquisitions in the coming months.
Blumenfeld’s indie, Thinking Violets, will trade as part of the new group, with creative director Fernando de Jesus, who recently joined from ITVS, continuing to manage the slate.
“By capitalizing the business and operating a unique partnership model, The Hot House intends to provide senior innovators with leading expertise in this arena, strong motivation and the best possible environment in which to create content,” said Bodle in a statement.
“The UK is a recognized center of excellence for content creation, but there is little support out there for creative entrepreneurs,” added Blumenfeld. “This is all about literally hot-housing talent for the first years until they are self- sustaining.”