Tibbets to lead El Rey Network as president and GM

Founder Robert Rodriguez (pictured, right) has tapped former Machinima and Bunim/Murray exec Daniel Tibbets (left) to expand the U.S. cable net's digital offerings, among other duties.
May 3, 2016

Daniel Tibbets (pictured, left) is taking the reins of U.S. cable channel El Rey Network as president and general manager.

The former chief content officer for gaming-focused, multi-channel network Machinima, Tibbets will oversee day-to-day operations for the English-language general entertainment channel.

He will be based in Los Angeles and report to El Rey chairman and founder Robert Rodriguez (right). The network, which airs Lucha Underground and From Dusk Til Dawn: The Series, is focusing on a digital expansion, which Tibbets will lead in addition to heading up content strategy and development, scheduling, production, acquisitions, talent relations, ad sales, business affairs and business development.

“El Rey Network’s unique brand proposition is palpable. There’s an authenticity and energy to the content that sets it apart,” Tibbets said in a statement. “Viewers understand what El Rey stands for and advertisers want to engage with our audience and that makes this a truly exciting opportunity.”

In 2014, Tibbets joined Machinima from Bunim/Murray Productions where he oversaw the Keeping Up With the Kardashians producer’s digital department as senior VP for digital media. Prior to that, he was the studio chief at mobile content producer GoTV Networks and worked at Twentieth Television and Papazian-Hirsch/Rysher Entertainment.

Launched by filmmaker Rodriguez through a deal with Univision, the Hispanic-targeted net also airs cult classic features, action, horror and sci-fi content.

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.