Daniel Tibbets (pictured, left) is taking the reins of U.S. cable channel El Rey Network as president and general manager.
The former chief content officer for gaming-focused, multi-channel network Machinima, Tibbets will oversee day-to-day operations for the English-language general entertainment channel.
He will be based in Los Angeles and report to El Rey chairman and founder Robert Rodriguez (right). The network, which airs Lucha Underground and From Dusk Til Dawn: The Series, is focusing on a digital expansion, which Tibbets will lead in addition to heading up content strategy and development, scheduling, production, acquisitions, talent relations, ad sales, business affairs and business development.
“El Rey Network’s unique brand proposition is palpable. There’s an authenticity and energy to the content that sets it apart,” Tibbets said in a statement. “Viewers understand what El Rey stands for and advertisers want to engage with our audience and that makes this a truly exciting opportunity.”
In 2014, Tibbets joined Machinima from Bunim/Murray Productions where he oversaw the Keeping Up With the Kardashians producer’s digital department as senior VP for digital media. Prior to that, he was the studio chief at mobile content producer GoTV Networks and worked at Twentieth Television and Papazian-Hirsch/Rysher Entertainment.
Launched by filmmaker Rodriguez through a deal with Univision, the Hispanic-targeted net also airs cult classic features, action, horror and sci-fi content.