Paul Adler is slated to exit his post as senior VP of original programming and development at U.S. network Pop after more than 16 years on August 1.
The exec said in a statement that 18 months after the net’s rebrand from TV Guide Network (TVGN) the “timing was right” for a new challenge.
Justin Rosenblatt (pictured), formerly senior VP of alternative programming at CW Network, will replace the outgoing Adler to become executive VP of original programming and development.
He will report to Pop president Brad Schwartz when he joins the Los Angeles-based net in September.
Adler, meanwhile, will continue acting as a consulting producer on select Pop Originals over the coming months.
During his nine-year tenure at The CW, Rosenblatt was responsible for all elements of development and current programming, including the rebooted improv series Whose Line Is It Anyway? and America’s Next Top Model, which helped to launch the network in 2006 before moving to VH1 following its 22nd season.
Prior to The CW, Rosenblatt served as senior director of series development and programming at MTV2. He began his entertainment career working in motion picture development for Neal Moritz and Steve Golin.
“Justin is the perfect executive to build upon our network’s rapid growth with bold new original programming that breaks through the clutter and resonates with passionate fans and younger, socially-engaged viewers,” said Schwartz.
“His experience from The CW and MTV Networks in both scripted and unscripted programming is exactly what we need for the next phase of our evolution.”