Discovery to roll out lifestyle network for Persian women

The cable giant is teaming with BHS Media to target the Iranian market with the free-to-air lifestyle channel Home & Health Farsi.
August 31, 2016

Discovery Communications and BHS Media is launching a lifestyle network aimed at Farsi-speaking women.

The free-to-air Home & Health Farsi will target the Iranian market with Discovery library content, including Arabic and international cooking series, travel, fashion and home makeover shows. BHS Media will operate the channel using Discovery’s content and branding.

“The launch of Home & Health Farsi represents Discovery’s commitment to also deliver a more localized offering, with content that has been specifically curated to meet the needs of the currently under-served Farsi-speaking communities,” Discovery Networks MENA’s VP and country manager Amanda Turnbull said in a statement.

The network will roll out in September in the Middle East and North Africa (MENA) via on Eutelsat’s HOTBIRD and EUTELSAT 7B satellites.

Programming will include Salt & Pepper, featuring popular Arab chefs such as Mohammed Orfali in Modern Cuisine and Wafaa Alkandari, and lifestyle series such as Craft Wars and Gordon’s Great Escape.

Earlier this year, Discovery recently partnered with beIN Media Group to launch six pay-TV channels in the region. The company’s local channel line-up includes 11 pay nets in all, plus free-to-air channel Quest Arabiya.

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