Formats

E4 plays Youngest Media’s “Game of Clones”

The British digital network has commissioned Youngest Media, the entertainment studio founded by former Endemol Shine UK execs David Flynn (pictured, left) and Lucas Church (right), to produce Game of Clones.
September 14, 2016

Channel 4′s youth-focused digital television network has commissioned Youngest Media, the entertainment studio launched by former Endemol Shine UK execs David Flynn (pictured, left) and Lucas Church (right), to produce the innovative dating series Game of Clones.

The tentatively titled 20 x 30-minute series will give singles access to the latest avatar building technology to virtually create their perfect partner.

Once complete, the show’s dating database scours the country to find 10 real suitors who fit the bill. They will then enter into a house together with the original participant.

The series will follow the singleton as they live with their 10 “perfect dates,” while providing them with challenges designed to reveal their true characters. Those who don’t live up to the challenge will be eliminated.

Game of Clones was commissioned by Channel 4′s head of formats Dominic Bird and commissioning editor Jonathan Rothery.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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