3D network 3net sets Feb. 13 launch date

The Discovery/Sony/IMAX joint venture will initially be available to millions of American households via satellite TV service DirecTV.
February 10, 2011

Sony, Discovery and IMAX’s all-3D network 3net will go live on February 13 via its first distributor, satellite TV service DirecTV, execs announced Thursday. Beginning at 8pm EST, the channel will air one-hour specials: China Revealed, produced by Natural History New Zealand Inc., and Forgotten Planet, Flight 33 Productions’ look at ghost towns around the world, followed by the premiere of the feature-length IMAX film Into The Deep 3D.

New series and specials will roll out during the month of February, with new programming premiering at 9pm daily.

Previously announced original series set to air on 3net include Experience 3D, Arena Films’ hour-long “thrill-ride” program that promises to put viewers in the driver’s seat on land, sea and air; the Leonardo DiCaprio-narrated Hubble 3D, corproduced by IMAX and Warner Brothers Television in cooperation with NASA; In the Qube 3D, a magazine-style series from Sony Pictures Television, Chomp Productions and Jump! Creative, and the natural history program Wildebeest Migration, produced by Electric Sky for Discovery.

The day after 3net goes 24/7,  ESPN 3D will begin airing 3D sports programming around the clock, including 3D commercials.

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Jillian Morgan is the Associate Editor at Realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.