Passion to rep Sundance Channel’s non-fiction content

The London-based distributor is bringing 77 hours of Sundance Channel's original non-fiction programming to MIPTV (including All on the Line, pictured), and representing the channel's content outside of the U.S.
March 10, 2011

London-based Passion Distribution will be bringing 77 hours of Sundance Channel’s original non-fiction programming to MIPTV, after completing an exclusive agreement to represent the channel’s content outside of the U.S.

The deal was negotiated by Laura Sher on behalf of Sundance Channel and Sally Miles on behalf of Passion Distribution.

The Sundance Channel programming slate that Passion will represent at MIPTV includes the previously announced All on the Line (pictured), which follows Elle‘s creative director Joe Zee as he reinvigorates struggling fashion designers. The 8 x60-minute title premieres on Sundance Channel on March 29 and is produced by Authentic Entertainment.

Passion Distribution will also be representing Garo Unleashed, a six-part one-hour series featuring the unique designer Garo Sparo and his exclusive East Village atelier; and Love|Lust, from Sharp Entertainment, a 14 x 60-minute series which gives the backstory of innovative products like the bikini, the iPod and the little black dress.

Also from Sharp Entertainment is Quirky, a 6 x 60-minute series where unique tech company Quirky takes on product ideas submitted by their online community to make a working prototype.

Authentic Entertainment’s Ludo Bites America is a six-part, food-based series following classically trained French chef Ludo Lefebvre and his business partner/wife as they open up pop-up restaurants in America, while Relativity Real’s 10 x 30-minute Shoebox Sessions reveals mementos of a celebrity’s past to shed light on who they are today.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.