The MIPTV festival in Cannes will next year kick off on a Saturday for the first time, running over four days, with the two-day MIPdoc event taking place across the preceding Thursday and Friday.
According to the event’s organizer, Reed Midem, the move is a one-off change being taken due to complications involving the timing of Easter and a number of different religious holidays, and is not a long-term strategic move.
A spokeswoman for MIPdoc told realscreen: “This has been done for a number of different reasons to do with bank holidays and different religious holidays throughout the world, which fluxuate from year to year. It’s not strategic and it’s not something we’re going to maintain – it’s just for next year and purely for calendar reasons.”
The news comes with attendance figures recently released for this year’s MIPdoc and MIPTV events, which took place earlier this month in Cannes. The former saw 767 participants attending from 58 countries, while the latter notched up more than 11,500 registered attendees.
MIPdoc 2012 will take place March 29-30, while MIPTV 2012 will run from March 31 to April 3.