TV

Food Network UK makes free-to-air move

Food Network UK has launched a four-hour primetime programming block on the free-to-air Freeview platform, building upon its presence in the territory on the Sky and Freesat platforms.
July 6, 2011

Food Network UK has launched a four-hour primetime programming block on the free-to-air Freeview platform, building upon its presence in the territory on the Sky and Freesat platforms.

Freeview, the UK’s largest digital TV platform, will broadcast the network’s food entertainment content to some 22.6 million homes starting tomorrow, during the primetime hours of 6 p.m. to 10 p.m.

“The launch on Freeview represents an important step forward in our expansion strategy for Food Network in the UK,” said Nick Thorogood, MD of Food Network Europe, Middle East and Africa. “We have quickly established Food Network as a unique and diverse lifestyle entertainment channel that provides a fresh approach to food programming.”

Freeview MD Ilse Howling added: “The addition of first-rate lifestyle and entertainment programming from Food Network UK further strengthens our subscription-free offer and helps to boost Freeview’s leading position in an increasingly competitive market.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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