TV

PBS’ flagship station expands into global distribution

PBS's flagship station WNET is to manage the international distribution of its proprietary programming, which includes 'American Masters,' 'Nature,' and 'Great Performances,' all of which air on the U.S. public broadcaster. (Pictured: 'American Masters' episode Jeff Bridges: The Dude Abides)
September 15, 2011

PBS’s flagship station WNET is to manage the international distribution of its proprietary programming, which includes ‘American Masters’ (pictured: Jeff Bridges: The Dude Abides), ‘Nature,’ and ‘Great Performances,’ all of which air on the U.S. public broadcaster.

The New York-based producer/broadcaster has been responsible for approximately one-third of all programs seen on PBS stations to date.

“I am excited about this new opportunity to invigorate WNET’s revenue stream,” said Harvey Seslowsky, MD of sales and global content distribution for WNET.

“The incredible current and archival programs in WNET’s library have real potential in markets outside of North America, and we’re eager to investigate various distribution models that will help us to maximize this potential.”

He added that while many of the programs from WNET have been broadcast around the world, the new distribution model will “broaden the scope of our work globally.”

WNET’s programming reaches some five million U.S. viewers each week, according to the broadcaster. The station is also the parent company of public TVstations Thirteen and WLIW21, and the operator of NJTV.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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