Northern Alliance Group rebrands as NICE

The Northern Alliance Group (NAG), comprised of assorted independent Nordic prodcos, is announcing its rebranding under a "nicer" handle, Nordic Independent Creative Entertainment, at MIPCOM.
October 3, 2011

The Northern Alliance Group (NAG), comprised of assorted independent Nordic prodcos, is rebranding as Nordic Independent Creative Entertainment.

NICE Group is made up of Monster and Limelight Film & TV from Norway, Moskito from Finland, Baluba, Titan Television and Nice Scripted Entertainment from Sweden, and Gong from Denmark.

Morten Aass, CEO of NICE explained the strategy behind the move: “The group is a unique proposition right now in the Nordic territory in terms of size, turnover and diversity. The NICE rebrand is designed to be playful but to mirror closely our USP — our very strong creative development units.”

NICE recently acquired Titan, Limelight and Nice Scripted Entertainment earlier this summer and completed the €100 million turnover group structure, with aims to add more small creative indie companies from the Nordic region.

NICE is set to produce well over 100 TV series across all genres in 2011, including Babes on the Bus from Monster Formats and Celebrity Babysitter from Limelight.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.