Finland gets “Connected” with Armoza Formats

Armoza Formats has licensed its fact-ent format Connected to MTV channel SUB in Finland, to be produced by Moskito. (Pictured, Isreali version)
November 21, 2011

Armoza Formats has licensed its fact-ent format Connected to MTV channel SUB in Finland, to be produced by Moskito.

SUB will air the local version of the format, to be called Iholla, in the spring in primetime. Forty episodes are scheduled to air across the season.

The 25-minute episodes will follow the lives of five strangers whose lives become linked thematically through the series. The participants film their own journeys, and capture life experiences, as well as perspectives on personal and social issues. Finland’s first season will feature six women, aged 16 to 45, including a hairdresser, a student and a singer looking for her big break.

Toni Flyckt, director of programs for SUB,  said the series aims to capture “the birth of new life, spontaneous new love, the pursuit of dreams, the resolution of complex family relationships,” which are “not scripted, but the real truth.”

Currently there are four international productions of the Israeli format being produced, including in Denmark on TV2, and Israel’s HOT, with a fourth season in pre-production from Koda Communications (Pictured, HOT’s season one).

“We’re excited to partner with Moskito and SUB on bringing Connected to the Finnish audience, and commend our partners on their adaptation, which retains the raw and exposed – and completely magnetic – viewing experience as the original,” said Armoza Formats CEO Avi Armoza.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.