Formats

TV Norge’s FEM gets “Connected”

Following a licensing deal, Armoza Formats' factual entertainment format Connected (pictured) will air on TV Norge's women's channel FEM, to be produced by Strix.
June 18, 2012

Following a licensing deal, Armoza Formats’ factual entertainment format <i>Connected</I> (pictured) will air on TV Norge’s female-skweing channel FEM, to be produced by Strix.

The ProSiebensat.1 group channel will air the format this fall, as part of its fifth anniversary celebrations, and the deal marks the first broadcast deal between Armoza and TV Norge.

Five local Norwegian women, who have been filming their lives for the past six months, are at the center of the local version of the format, called Forbindelser.

FEM will air 40 episodes of the series, which aims to give an uncensored and honest portrait of life in 2012 for females in Norway.

The local version will star a 15-year-old child of divorced parents, a 21-year-old aspiring artist, a 30-year-old single mother, a 35-year-old pregnant radio host, and a 47-year-old novelist.

“This unique time-portrait is the channel’s biggest project ever. I have rarely seen TV be so close. This is innovative, different and unusual,” said Harald Strømme, CEO of TV Norge.

“How do we juggle the various roles of women, how do we deal with all the things that make up our lives – the little things, the shocking events, the important choices? Connected is a strong portrait of the present, [and] we owe the five women a big thank you. Without them and their total transparency, we could not have documented women’s real life in 2012,” said Nina Lorgen Flemmen, project manager for the FEM Channel.

In other news for the format, Finland’s MTV SUB has commissioned a second season of Connected, locally titled Iholla. The broadcaster has ordered 40 episodes.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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