At the start of 2011 London-based prodco KEO films was nominated for an Academy Award for Exit Through the Gift Shop. And while the Banksy-directed film didn’t win, there were many other things to celebrate over the course of the year. Its Welcome to Lagos got the nod for best factual series at the BAFTAs and a Royal Television Society award, while the C4 series Hugh’s Fish Fight also grabbed a BAFTA win in the features category, a Grierson Award for best doc series, and heaps of accolades for its multi-platform campaign.
Can you describe how you approached the multi-platform aspect of Hugh’s Fish Fight?
Since the start, our cross-platform approach to the campaign has played a significant role in its success. When the series hit Channel 4′s screens in January 2011, the online campaign hub at fishfight.net got to work in recruiting a loyal and powerful army of ‘Fish Fighters’ that engaged and encouraged action. With this, we ran a heavily synchronized cross-platform campaign running hand-in-hand that gave our heavily invested viewers somewhere to go to register their excitement and outrage – and now over three-quarters of a million of them have done so. The campaign achieved a momentous victory in July 2011 when Commissioner Maria Damanaki announced her proposals to reform the Common Fisheries Policy before the EU Parliament.
What’s your biggest accomplishment of 2011?
Programs such as Terry Pratchett: Choosing to Die, Living with the Amish and Hugh’s Fish Fight achieved both critical acclaim and massive ratings. It is fantastic to make programs that not only entertain but also hit a nerve with the public. On the cross-platform side, I’m most excited by the launch of our crowd-funding site Peoplefund.it. It’s helping to find funding for businesses that want to change the world for the better and in its first week of existence raised £40,000 for a bicycle factory. There’s a revenue model and plenty of television opportunities in there too.
What’s next for you?
Bringing KEO’s distinctive brand of television to the U.S.