Shine rebrands U.S. business

News Corp's Shine Group has rolled all of its U.S. divisions – Reveille, Shine Americas and Shine USA – into one entity, Shine America.
March 16, 2012

News Corp’s Shine Group has rolled all of its U.S. divisions – Reveille, Shine Americas and Shine USA – into one group, known as Shine America.

Headed up by CEO Carl Fennessy and president Eden Gaha, the new unit aims to add “clarity” in the U.S. market and further align the U.S.-based business with the international sister companies of the Shine Group.

“Combining the talented team at Shine America, with such a powerhouse in Shine Group, affords us the unique opportunity to create and produce exceptional programming for U.S. entertainment while simultaneously reaching a global marketplace,” said Fennessy and Gaha in a joint statement.

“This feels like a new chapter for Shine in the United States,” said Elisabeth Murdoch, CEO and chairman of Shine Group. “As Shine Group has evolved, so have the team and businesses in the U.S. and to bring it under the new banner of Shine America reflects the new dynamism within the business and the ambitions shared with colleagues across the group.”

This move comes on the heels of a reorganization of the Shine Group’s UK operations, and the hiring of Rory Callaghna, former Southern Star CEO, as executive director of Shine Australia.

The move effectively retires the Reveille brand name. The company, producer of The Biggest Loser and Ugly Betty among other titles, was acquired by Shine in 2008.

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