MIPTV 2012: Shed Media takes control of Renegade

Shed Media Group has acquired a majority stake in Renegade Pictures, the UK indie responsible for BBC3 hit Don't Tell The Bride (pictured).
April 2, 2012

Shed Media Group has acquired a majority stake in Renegade Pictures, the UK indie responsible for BBC3 hit Don’t Tell The Bride (pictured).

Shed, which is majority owned by Warner Bros. International Television Production, acquired the stake for an undisclosed sum. The deal sees Renegade join Shed Media’s existing portfolio of indies, which include Shed Productions, Wall to Wall, Twenty Twenty and Ricochet.

Renegade Pictures’ entire team, including recently appointed editorial director Harry Lansdown, will continue to operate from its current London base “in an independent manner, as the other Shed brands do,” the company said in a statement.

The acquisition means Renegade’s intellectual property will now be distributed by Warner Bros.┬áIn a statement, Renegade’s editorial director Alan Hayling said: “What attracted us to Shed Media is its integrity – the sense that the quality of the programs they make really matters.

“That’s vital to us at Renegade and its why there’s a natural synergy between Shed and Renegade. And with the strength of Warner Bros. behind the Group, joining Shed is a great basis for a new phase of expansion for Renegade.”

Nick Southgate, CEO of Shed Media Group, added that he had “long been an admirer” of Renegade’s output. “Alex, Alan, Jon and the team have the wonderful ability of mixing high quality television with commercial success and I think they will fit in brilliantly at Shed,” he said.

In addition to Don’t Tell The Bride, other titles produced by Renegade for UK nets include World’s Most Dangerous Roads for BBC2, Death Unexplained for BBC1, ITV’s primetime entertainment show Popstar to Operastar, Channel 5′s Celebrity Wedding Planner, and Sky Living series Bigger Than…

Renegade was founded in June 2006 by Hayling, Alex Cooke and Jon Rowlands.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.