Twofour launches in-house distribution arm

Twofour Rights will bring Twofour's catalog of features, factual and entertainment programming to the international market, and will be headed up by the indie's commercial director Anthony Hughes.
August 2, 2012

Producer Twofour is taking distribution of its titles in-house with the launch of Twofour Rights, will bring the indie’s catalog of features, factual and entertainment programming to the international market.

The new outfit will be headed up by Twofour’s commercial director Anthony Hughes. The move comes after Twofour last month opened an LA-based production hub, headed up by former OWN exec Danny Villa and former Raw TV development exec Seth Goolnik.

Twofour Rights launches with immediate effect with a team of eight, including Anthony Appell, who joins as head of sales from Zodiak Rights. The new division will be present at MIPCOM with formats and finished shows, including Britain’s Biggest Hoarders, Alex Polizzi: The Fixer, Be Your Own Boss and A Short History of Everything Else.

It’s the right time for us to take distribution in-house as we build the Twofour brand around the world,” said Charles Wace, group CEO. “We have strategically retained the rights to the vast bulk of our shows over the last 18 months so our catalog can have real depth and impact on launch.”

MD Melanie Leach added: “Twofour produces more than 150 hours of factual, features and entertainment programing a year and has a wealth of formats to exploit. We’re looking forward to building deeper relationships with our international clients and supporting our new U.S. production office with a wide range of proven UK content.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.