Pan-Nordic joint venture distributor Nordic World has secured options in five European territories for its community makeover format Dirty Old Towns.
The Irish fact ent format, devised by Seamus Cassidy’s Happy Ending Productions, recently finished its second season on Ireland’s RTE.
It uses social networking, the web and live radio to create “a 360-degree media event,” according to Nordic World, and has been optioned by Odeon Film for Germany and by Endemol for Denmark, France, Italy and Norway.
Each series of the format focuses on one run-down town in need of hope and regeneration. In each weekly episode, townsfolk take up a challenge – a river clean-up, for example, or painting an entire school – in a 24-hour ‘race against the clock.’
Jan Salling, Nordic World’s chief operating officer and director of sales, said: “Dirty Old Towns follows on from our recent success with another Irish-originated format, Farm Factor, which has also been optioned across Europe. Both are highly original concepts from a small but incredibly creative territory.
“All Nordic World needed to do was reposition and repackage Dirty Old Towns for the international market — the brilliance of Seamus’ format did the rest.”