Leftfield Pictures buys Sirens Media

U.S. indie Leftfield Pictures has made its first corporate acquisition, buying Real Housewives of New Jersey producer Sirens Media for an undisclosed sum and launching an umbrella company for future purchases.
March 20, 2013

Pawn Stars producer Leftfield Pictures has made its first corporate acquisition, buying Real Housewives of New Jersey producer Sirens Media for an undisclosed sum.

As part of the acquisition of Silver Spring-based Sirens, Leftfield Pictures founder and CEO Brent Montgomery said his company would be launching Leftfield Entertainment, an umbrella company through which Leftfield will “broaden its production footprint via acquisitions, new joint ventures, and producer overall deals.”

The takeover was financed by a syndicate of banks, led by Barclays and including RBS Citizens and SunTrust banks.

In a statement, Montgomery said: “It’s been less than five years since Leftfield’s first show hit the air, and we’re proud to have produced nearly 600 hours of programming and 900 episodes of TV for a wide range of networks.

“In analyzing the next chapter of our evolution, all roads led to the company remaining independent, and creating growth through alliances with like-minded maverick producers, and creative entrepreneurs in their own right.”

Sirens Media was founded in 2005 and is run by producing partners Rebecca Toth Diefenbach and Valerie Haselton. In a joint statement, the duo said: “We have known and respected Brent for years; we speak the same language and know there are distinct advantages to collaborating with other producers who are also in the trenches.

“With Leftfield’s track record and industry ascent, we saw tremendous upside, both for our mutual network clients and for us, in joining the team. This deal gives Sirens Media and Leftfield the chance to develop and produce complementary content within Leftfield’s creative culture, which prizes bold ideas and unconventional thinking.”

In addition to Real Housewives of New Jersey, Sirens’ other shows include Investigation Discovery’s Who the (Bleep) Did I Marry? and Deadly Affairs. Leftfield’s other shows, meanwhile, include Counting Cars, American Restoration, Oddities, The Governor’s Wife, Guntucky, Swamp’d, Cajun Pawn Stars and Celebrity Home Raiders.

UK-based consulting firm ACF brokered the Leftfield/Sirens transaction. Law firms Stroock & Stroock & Lavan, and Loeb & Loeb negotiated the deal. Leftfield Pictures is represented by Peleton Entertainment and ICM. Sirens Media is represented by ICM.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.