British broadcaster ITV has commissioned a one-hour documentary about long-running music compilation series Now That’s What I Call Music, from Reef Television.
Due to air this summer, The Story of Now (working title) will recount the history of the compilations, which have sold more than 100 million copies in the United Kingdom and Ireland, while also chronicling the evolution of music formats from vinyl to CD and digital downloads.
Producers have negotiated exclusive access to the series’ archive, the artists featured on the compilations and the people behind the brand from record label EMI.
“Every Now album evokes particular points in people’s lives,” said Claire Zolkwer, ITV’s commissioning editor for comedy entertainment, in a statement. “This show will take our viewers back through the soundtrack of their lives and help them relive many special moments.”
The doc will be executive produced by Reef head of specialist factual Ben Weston and directed by Matt O’Casey, the director of BBC2′s two-part Queen documentary, Queen – Days of Our Lives.