Unscripted

MIPTV ’13: DRG sells Canadian format adaptation to Spike TV

UK distributor DRG has sold the Insight Productions version of the Norwegian format Never Ever Do This At Home (pictured) to Spike TV in the U.S.
April 8, 2013

UK distributor DRG has sold the Insight Productions version of the Norwegian format Never Ever Do This At Home (pictured) to Spike TV in the U.S.

Insight initially adapted the Norwegian TV series for Discovery Channel Canada after acquiring the format rights from DRG. But the finished Canadian show, which sees co-hosts Teddy Wilson and Norm Sousa conduct madcap and volatile experiments in an old Ontario farmhouse, was always intended for foreign sale.

Spike TV will begin airing the Canadian version of Never Ever Do This At Home on May 28, after Discovery Channel Canada launches the 13-episode series on May 6.

“The combination of science, information and humor will resonate with our ever-broadening audience,” said Tom Zappala, executive VP of programming at scheduling at Spike TV, in a statement.

DRG and Insight jointly pitched the Canadian show to Zappala as the Canadian producer worked with the U.S. TV exec on the local drama Falcon Beach when he was at ABC Family. DRG is hoping to do additional finished show and format sales of Insight’s Never Ever Do This At Home at MIPTV this week.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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