United Talent Agency (UTA) has acquired broadcast and news agency N.S. Bienstock, which reps TV news stars such as Bill O’Reilly, Anderson Cooper (pictured) and Glenn Beck.
According to UTA, the deal – for an undisclosed sum – makes it the world’s largest agency in the broadcast news space.
As part of the acquisition, N.S. Bienstock will bring its unscripted TV and packaging division, which represents the production companies and packages behind non-fiction programs such as On the Case with Paula Zahn and Mountain Men, to UTA.
N.S. Bienstock founders and co-presidents Richard Leibner and Carole Cooper will remain co-presidents of the company, managing day-to-day operations, and will serve as special advisers to UTA’s board of directors.
Bienstock executives Jonathan Leibner and Adam Leibner have been made partners at UTA, while remaining in their current senior roles at Bienstock, which is to retain its name, corporate identity and location, with the entire leadership team and agents remaining in place. UTA MD Jay Sures will be charged with overseeing the relationship.
UTA CEO Jeremy Zimmer said: “We are excited to expand our representation platform with N.S. Bienstock. UTA will continue to seek new opportunities that offer artists and other professionals the best and broadest representation. As the entertainment, media, news and technology industries commingle in new and exciting ways, we see tremendous potential for broadcast news talent across every conceivable media platform.”
Leibner added: “As the leader in broadcast news representation, we strive every day to innovate on behalf of our clients. Aligning with UTA and utilizing its global reach and resources, while still retaining our personal touch, is a significant step forward in the growth and evolution of N.S. Bienstock.”