BBC Worldwide is partnering with Chinese entertainment brand Sohu.com to bring factual and drama programmes from the UK pubcaster’s commercial arm to VoD across China.
The factual titles, which will all be available on Sohu.com, include the documentary Earthflight, which gives audiences a bird’s-eye view of landscapes across six continents; docu-series Frozen Planet (pictured above), a portrait of the Earth’s polar regions; and seven-part series The British, an exploration of Britain’s history that uses CGI and aerial footage.
“While BBC’s factual programs have steadily risen in popularity in China, UK drama has been experiencing a surge in popularity here, driven by the extreme popularity of UK drama series,” said Pierre Cheung, VP and GM of BBC Worldwide China, in a statement. “With this new deal, viewers in China will have access to more highly acclaimed and award-winning BBC dramas, as well as stunning high definition documentaries.”
Charles Zhang, chairman and CEO of Sohu.com, added: “We are very happy to be able to provide BBC’s documentaries and dramas to our viewers on our online platform, and are confident that the service will bring in more viewers to Sohu.com.”