Discovery Communications is partnering with Chinese digital TV media group WASU’s pay-TV channel for a content deal that will further Discovery’s presence in the Chinese market.
Through the partnership, Discovery will serve as a channel and content consultant to WASU’s subscriber-only Qiu Suo channel, which launched March 16 and features content from Discovery Channel, TLC and Animal Planet.
“This content partnership with WASU complements Discovery’s 20-year history of providing high-quality, non-fiction programming to the Chinese market,” said JB Perrette, president of Discovery Networks International, in a statement.
“Through WASU’s new channel, Qiu Suo, Chinese viewers now have 24/7 access to the best of Discovery’s factual and lifestyle programming. Discovery’s content deal with WASU underscores our strategy of partnering with top media players and brands in key international markets to strengthen our leadership as the number one pay-TV programmer in the world.”