ITV Studios sends “Big Star’s Little Star” into Asia, Europe

ITV Studios has sold 12 Yard-produced family entertainment format Big Star's Little Star (pictured) into Finland, Ukraine, Belgium and Korea.
May 20, 2014

ITV Studios has sold 12 Yard-produced family entertainment format Big Star’s Little Star into Finland, Ukraine, Belgium and Korea.

The show features teams of the country’s top celebrities and their young children who compete to win money for charities.

Finland’s SBS Discovery Television commissioned ITV Studios Nordic to produce eight episodes of the series to air on TV5 this fall, while Korean channel JTBC picked up a 20-episode local version of the series, set to debut this month.

In addition, Belgium’s VTM ordered a six-episode series, while Ukraine’s Inter TV signed on for a 10-episode run. 

Big Star’s Little Star is a warm and cheeky series that lifts a lighthearted lid on celebrities’ lives,” said Mike Beale, director of international formats at ITV Studios, in a statement. “It’s no surprise that it is in demand from broadcasters around the world looking for primetime family-friendly entertainment and we look forward to seeing these first international versions.”

The ITV Studios Global Entertainment deals were brokered by Hyeonza Hong, senior VP of sales for Asia; Phil Sequeira, senior sales executive for NW EMEA; and Jennifer Ebell, VP of sales for SE EMEA.

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