BBC Worldwide, the commercial arm of the UK pubcaster, has sold Sewing Bee to Denmark’s TV2.
The Danish terrestrial broadcaster will launch its own version of the format, produced by Metronome and launched on TV2 Fri this fall.
The Love Productions (The Great Bake-Off) format follows a national competition to the nation’s best amateur sewer via tense, time-limited challenges.
In addition, TV2 Fri has also picked up the UK version of The Great British Sewing Bee (pictured above) from BBCWW.
Local versions of the Sewing Bee format have so far been sold to France (produced by BBC Worldwide Productions France for Channel M6); Norway (NRK); and Sweden (licensed to broadcaster TV4 to air on Channel Sjuan).
“We are very excited to be working with TV2 Fri for the first time on a format deal and hope that the partnership will prove successful with this very popular show,” said Suzanne Kendrick, acting head of formats BBC Worldwide, in a statement.
Recent BBC Worldwide format deals in France include Antiques Roadshow for France 2 and a partnership with Banijay Productions France to coproduce the game show The Weakest Link for French DTT channel D8.
BBC Worldwide’s Dancing with the Stars was recently sold to Romania’s Antena I, while Top Gear has been licensed to China’s Honyee Media for Dragon TV.