YouTube acquires filmmaker app Directr

In its latest creator-friendly move, the video streaming giant purchased Boston-based Directr, maker of a self-titled filmmaking-for-dummies app.
August 7, 2014

YouTube has acquired the Boston-based tech startup Directr, maker of a self-titled filmmaking-for-dummies app, the Google-owned company announced on Wednesday (August 6). Terms of the deal were not disclosed.

In a blog post on the Directr website, the company announced it would be joining the YouTube video ads team.

“We’ll continue to focus on helping businesses create great video quickly and easily,” the post says. “One immediate bonus: Directr will soon be all free, all the time.”

The Directr app provides users with storyboard templates that guide them through the filmmaking process shot-by-shot, scene-by-scene, along with a suite of tools to take their project from shoot to post (including editing, music and titles).

It appears to be another move to make a friendlier environment for video makers by YouTube, which at VidCon announced several likeminded features, including the YouTube Creator Studio mobile app that lets people manage their channels on-the-go.

Directr was launched in 2012 by co-founders Max Goldman and Eli Schleifer with $1.1 million in seed funding from NextView Ventures, Boston Seed Capital, Advancit Capital, and Initialized Capital, along with angel investors Joe Caruso, Thomas Lehrman and Ron Shah.

Goldman, who’s CEO, had worked as director of product marketing at SuccessFactors and co-founded digital products consultant TheApptitude. Schleifer, who gives his title as “Directr of Technology Things” on his LinkedIn profile, had been a lead software development engineer at Microsoft, working in its mobile, Windows and Xbox product groups.

Image screengrab from YouTube + Directr announcement video.

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About The Author
Daniele Alcinii is a news editor at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joined the RS team in 2015 with experience in journalism following a stint out west with Sun Media in Edmonton's Capital Region, and with communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.