Exclusive: Sirens Media bolsters development with NYC office

The prodco behind Real Housewives of New Jersey (pictured) has named former Jane Street Entertainment exec Daniel Markell as its New York-based VP of development.
August 22, 2014

Silver Springs-headquartered prodco Sirens Media (Real Housewives of New Jersey, pictured) is expanding its development division by opening a New York office, and ramping up its DC-area development team with promotions and new hires.

Joining the Leftfield Entertainment-owned company’s New York post is VP of development Daniel Markell. Previously holding that position with Jane Street Entertainment, Markell oversaw its development slate and was behind such series as TLC’s Psychic Matchmaker and FYI’s Rowhouse Showdown. He also served as a creative consultant for Cineflix Productions.

Meanwhile, for the Silver Springs HQ, Sirens Media has hired Nichole Bardin as director of development, and has promoted Brent Hatherill to senior director of development, and Heather Hutt to manager of development.

Bardin comes to Sirens from Washington-based Structure Production, where she worked as a development and strategic business consultant.

The four report to Sirens Media’s senior VP of talent and program development Jen Mayer Kulp. The company says it is in the process of bulking up the New York team with two more hires to be announced in due course.

Rebecca Toth Diefenbach, co-president of Sirens Media alongside Valerie Haselton, said the move into New York “will allow us greater access to clients and more resources from which to provide top-level content. As someone with deep expertise as both a television executive and a hands-on producer, Daniel is the ideal person to join us in this endeavor.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.