TV

A+E set to rebrand BIO as Lifetime in Israel

A+E Networks' BIO Channel will be rebranded as Lifetime in Israel on Sunday (September 14), where it will be available over Hot Cable and the YES pay-TV platform. (Pictured: Dance Moms)
September 11, 2014

A+E Networks’ BIO Channel is set to be rebranded as Lifetime in Israel on Sunday (September 14), where it will be available over Hot Cable and the YES pay-TV platform.

The rebrand in Israel is the latest retirement of the company’s BIO channel in a territory. This fall, A+E Networks will rebrand BIO channel to FYI across its properties in Southeast Asia, Hong Kong and Taiwan, in addition to rebranding the channel as A&E in Germany, Austria, Switzerland, Spain, Portugal and Portuguese-speaking Africa.

Lifetime Israel’s programming will include series such as Dance Moms (pictured), Preacher’s Daughters, Little Women: LA and Double Divas.

“The debut of Lifetime in Israel further strengthens A+E Networks’ channel portfolio across the EMEA region,” said Dean Possenniskie, MD for Europe at A+E Networks, in a statement.

“Lifetime is recognized as a leading creator of quality content that features one-of-a-kind characters and innovative storytelling,” he added. “We are very pleased to bring a diverse mix of smart programming to a wider audience in Israel.”

Lifetime Israel will be operated by the Tel-Ad broadcasting company.

About The Author
Andrew Jeffrey joined Realscreen in 2021 as its news editor. Here, he helps to oversee assignment, reporting and editing for Realscreen's daily newsletter. Prior to his work covering documentary and non-fiction film and TV, he worked as a reporter and associate producer for CBC Edmonton, and as a reporter for The Star Calgary, where he covered daily news on beats such as local and provincial politics, health care and harm reduction, sports and education. His work has appeared in other Canadian news outlets such as TVO, the Edmonton Journal and Avenue Magazine.

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