TV

A+E set to rebrand BIO as Lifetime in Israel

A+E Networks' BIO Channel will be rebranded as Lifetime in Israel on Sunday (September 14), where it will be available over Hot Cable and the YES pay-TV platform. (Pictured: Dance Moms)
September 11, 2014

A+E Networks’ BIO Channel is set to be rebranded as Lifetime in Israel on Sunday (September 14), where it will be available over Hot Cable and the YES pay-TV platform.

The rebrand in Israel is the latest retirement of the company’s BIO channel in a territory. This fall, A+E Networks will rebrand BIO channel to FYI across its properties in Southeast Asia, Hong Kong and Taiwan, in addition to rebranding the channel as A&E in Germany, Austria, Switzerland, Spain, Portugal and Portuguese-speaking Africa.

Lifetime Israel’s programming will include series such as Dance Moms (pictured), Preacher’s Daughters, Little Women: LA and Double Divas.

“The debut of Lifetime in Israel further strengthens A+E Networks’ channel portfolio across the EMEA region,” said Dean Possenniskie, MD for Europe at A+E Networks, in a statement.

“Lifetime is recognized as a leading creator of quality content that features one-of-a-kind characters and innovative storytelling,” he added. “We are very pleased to bring a diverse mix of smart programming to a wider audience in Israel.”

Lifetime Israel will be operated by the Tel-Ad broadcasting company.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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