Nice Ent. Group merges Danish prodcos Gong, Strix

The Modern Times Group-owned Nice Entertainment Group is merging its Danish subsidiaries Gong and Strix, following the exit of Gong CEO Joachim Majholm (pictured, left, with Fredrik Hillerbrand, right).
September 12, 2014

The Modern Times Group-owned Nice Entertainment Group is merging its Danish subsidiaries Gong and Strix, following the exit of Gong CEO Joachim Majholm (pictured, left).

As a result of the departure of Majholm – who founded the Danish prodco Gong in 2008 – Nice will merge the two companies, with Strix CEO Fredrik Hillerbrand (pictured, right) now overseeing the Danish business unit.

Both Strix and Gong work with Danish broadcasters, and also produce digital and branded content. The groups have a combined 14 series in production.

The companies plan to announce their new management and title in the near future.

“Both Gong and Strix are on a steep development curve and we are, really, a perfect match,” said Strix CEO Hillerbrand in a statement. “Gong is very strong in the factual genre and complements Strix within the entertainment genre, where Strix is famous for their reality and lifestyle programs. Common to both companies are very passionate employees who are all driven by a strong desire to tell stories.”

Majholm added: “It has been an amazing journey since I started Gong six years ago. We have told some important stories, entertained millions of viewers, created a great business as well as a lot of jobs. Even though I have decided to move on to new challenges, I am sure that Gong’s employees and spirit has a bright future with Fredrik as new boss.”

In addition, Nice Entertainment Group CEO and president Morten Aass said: “Given both companies’ profiles, the conditions for a successful merger could not be better. Together, Gong and Strix will be able to focus even more resources on developing and producing strong concepts for the Danish market. Many of which, hopefully, will have international potential.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.