Universal Music Group signs on to “Sing My Song”

The multinational music conglomerate will help cast singer-songwriters and provide prizes for international versions of the Chinese singing competition format (pictured).
October 22, 2014

Universal Music Group has signed on as a partner for ITV Studios Global Entertainment’s (ITVS GE) singing competition format Sing My Song (pictured).

Created by Star China for Chinese national broadcaster CCTV-3, the studio-set music contest challenges singer-songwriters to pitch original songs to a panel of producer-judges who are scouting for new material.

Under the deal, the multinational music conglomerate will support local broadcasters that acquire the remake rights from ITVS GE. Universal will help cast singer-songwriters as the judges, provide prizes and release original music videos, among other things.

In April, the format became the first Chinese talent show to be exported globally when ITVS GE bought the distribution rights from Star China at MIPTV in Cannes. CCTV-3 has since ordered a second season.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.