Universal Music Group has signed on as a partner for ITV Studios Global Entertainment’s (ITVS GE) singing competition format Sing My Song (pictured).
Created by Star China for Chinese national broadcaster CCTV-3, the studio-set music contest challenges singer-songwriters to pitch original songs to a panel of producer-judges who are scouting for new material.
Under the deal, the multinational music conglomerate will support local broadcasters that acquire the remake rights from ITVS GE. Universal will help cast singer-songwriters as the judges, provide prizes and release original music videos, among other things.
In April, the format became the first Chinese talent show to be exported globally when ITVS GE bought the distribution rights from Star China at MIPTV in Cannes. CCTV-3 has since ordered a second season.