“Sing My Song” sells into Vietnam

The Star China entertainment series, shopped internationally by ITV Studios Global Entertainment, will head to broadcaster VTV3 in the first international deal for the format.
March 2, 2015

ITV Studios Global Entertainment (ITVS GE) has struck its first international deal for the Star China entertainment format, Sing My Song.

The series, launched at MIPTV last year, has been touted as the first Chinese talent show format to be exported internationally.

Vietnamese broadcaster VTV3 will air a 10-episode local version, to be produced by Cattiensa Media, in early 2016.

The format sees singer-songwriters compete against each other by performing their own original songs before a panel of celebrated singer-songwriters and producers. The original version of the series, which aired on CCTV-3 in 2014, racked up a total audience share of 37% in China and drew 480 million viewers over its course.

“We are confident that VTV3′s audiences will come to love the show as much as our millions of fans do, while discovering great new talent in their country,” said Vivian Yin, chief representative of Star China and VP of in-house production arm Starry Productions, in a statement.

The Vietnamese broadcaster will also air a local version of another ITVS GE-shopped format, 12 Yard Entertainment’s Big Star’s Little Star, to be produced by Multimedia JSC. It will air as 26 episodes, in July of this year.

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Jillian Morgan is a special reports editor at realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.