Mongolian broadcaster NTN is readying its first international adaptation with a local version of the singing competition The Voice (pictured).
The Talpa-created format for The National Times News Media-owned channel is the latest show to be reversioned for the Mongolian market, which will also be seeing local adaptations of Gogglebox and Got Talent.
The program – which will be accompanied by an “intensive” social media campaign, according to a release from Talpa – is currently in production and is to air later this year.
“It was high time we brought world-class content to Mongolia,” said Bulgan Bayasgalant, CEO of The National Times News Media group, in a statement.
“We strongly believe that The Voice will satisfy the needs of the Mongolian viewers. Music has always been part of our nomadic lifestyle,” she added. “As one of the longest existing nations, Mongolians have inherited rich and distinctive music tradition from their ancestors. Young Mongolians today closely follow the global trends in music, adding yet another dimension to our nation’s new identity.”
Maarten Meijs, Talpa Global MD, added: “As The National Times News Media group is the strong newcomer emerging in the Mongolian broadcasting market, we’re extremely proud of their tremendous enthusiasm and confidence in The Voice. We will supply them with all our assistance to ensure the show is as big a hit in Mongolia as it is elsewhere.”