“Adviser,” “Cook Off” win Armoza’s Formagination

The Secret Adviser and Jungle Cook Off have won the Armoza Formats-hosted format competition Formagination (pictured), which looks to create an international launching pad for Israeli creativity.
July 16, 2015

The Secret Adviser and Jungle Cook Off have won the Armoza Formats-hosted format competition Formagination, which looks to create an “international launching pad” for Israeli creativity.

The fifth edition of the Tel Aviv-set competition saw its first tie between the winners, who are to split the US$30,000 development prize between them in order to produce their respective formats.

In The Secret Adviser, a participant is coached through life dilemmas without knowing the coach is a close family member. The format is created by Tal Rosental and Zipi Rosenblum, creator of the reality series Couch Diaries.

Meanwhile, Jungle Cook Off finds modern chefs taken to remote jungles to make gourmet dishes from whatever ingredients they can find and then serve the meals to locals. Israeli journalist and TV presenter Emmanuel Rosen created the cooking reality format.

Taking the competition’s runner-up prize was Harel Josephson – creator of the game show Who’s Asking? - for his dating format Date in Reverse. The creator was given a scholarship to the Entertainment Master Class seminar in Germany. Finally, Roy Kurt was selected as Audience Favorite for his game show format Don’t Take My Million.

Formagination finalists each presented their format in front of a panel of international judges, including Arno Schneppenheim, head of light Entertainment at Endemol Germany; Coco Ma, senior director of content at Sohu China; Wang Yi, head of production at Sohu China; Zivit Davidovitch, VP of content at Channel 10 Israel; Lior Averbach, editor of Firma magazine and media correspondent at Globes; and returning judges Ludovic Attal, head of development at TF1 Productions, and Avi Armoza, CEO of Armoza Formats.

“We are thrilled to mark the fifth edition of Formagination, with such an incredibly high standard and creative projects,” said Armoza in a statement.

“The international jury’s esteem to the projects was reflected in the first-prize tie, with both winning projects deserving no less than the top award,” the exec continued. “We’re delighted to be able to continue to support and give rise to the inventiveness of Israel’s creative community, and serve as its gateway to the international market.”


About The Author
Barry Walsh is editor-in-chief and content director for Realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to Realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.