SBS’s Tony Iffland moves to ABC Commercial

Tony Iffland (pictured), former director of television at SBS, has boarded Australian broadcaster ABC's commercial distribution division as GM of ABC Content Sales.
July 20, 2015

Former SBS exec Tony Iffland (pictured) has boarded Australian broadcaster ABC’s commercial distribution division as GM of ABC Content Sales.

In his new role, Iffland – who begins work today (July 20) – will lead ABC Commercial’s content sales business in the global distribution of titles across all genres, particularly focusing on factual, drama, comedy, lifestyle, news and current affairs and children’s programming.

The exec will also draw on his experience in strategic business development and activity diversification to find “growth opportunities” in the expansion of the company’s catalog and partner relationships.

Iffland stepped down as director of television at SBS – where he was responsible for a range of content and programming initiatives – this past January. The role was then expanded to include digital duties, and the exec was replaced by the broadcaster’s former chief digital officer, Marshall Heald.

Prior to his work with SBS, Iffland worked as GM for BBC Worldwide Australia and as chief executive of UKTV.

“We have prioritized the expansion and repositioning of our business over the past few years and I’ve no doubt that Tony will contribute enormously to the continuation of that growth trajectory,” said Sharon Ramsay-Luck, ABC Commercial’s head of sales and business development, in a statement.

Iffland added: “I’m greatly looking forward to making my mark on the ABC Content Sales business, which I’ve admired for some time. My track record representing quality brands and content is a great fit for this ambitious business. I can’t wait to strengthen existing relationships and develop new content opportunities for the benefit of both producers and broadcast platforms, new and traditional.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.