NBCUniversal injects $200 million into Vox Media

Vox CEO and chair Jim Bankoff says the investment will help finance his company's rapid growth in both audience and business platforms.
August 13, 2015

NBCUniversal has confirmed that it will make a US$200 million equity investment in U.S. digital media company Vox Media.

Steve Burke, NBCUniversal’s CEO, said in a release that his company is impressed with Vox’s eight digital brands, including SB Nation (sports), Polygon (gaming), The Verge (tech and culture), (news), Eater (dining), Racked (shopping/beauty), Curbed (real estate), and Re/code (tech). Altogether, the new-media publications reach a total of 165 million young adults, according to data provided by Vox.

Burke said the deal will pave the way to a “collaborative partnership involving editorial content, advertising and technology.”

Jim Bankoff, CEO and chair of Vox, meanwhile, said the money from the larger media company will help finance his firm’s continued growth in both audience and business platforms. He added that the deal will see the companies work together on video programming, brand advertising, cross-promotion and platform technology, with the aim of growing existing properties and launching new franchises.

Vox has been making bold moves in the digital space in recent months. In March, the company launched Vox Entertainment, an L.A.-based video programming division, with an eye on expanding original content offerings across its various brands. Later, in April, it announced a deal with DigitasLBi aimed at creating and distributing branded content. It also unveiled a packed production roster featuring 20 original digital series, including include Vox Pop (from; MKBHD Explains (from The Verge); and Origins (SB Nation), among others.

Vox Media’s investors also include Accel Partners, Comcast Ventures, Khosla Ventures, and General Atlantic.

(From StreamDaily)

About The Author
Andrew Jeffrey joined Realscreen in 2021 as its news editor. Here, he helps to oversee assignment, reporting and editing for Realscreen's daily newsletter. Prior to his work covering documentary and non-fiction film and TV, he worked as a reporter and associate producer for CBC Edmonton, and as a reporter for The Star Calgary, where he covered daily news on beats such as local and provincial politics, health care and harm reduction, sports and education. His work has appeared in other Canadian news outlets such as TVO, the Edmonton Journal and Avenue Magazine.